Russian Bears and White Guards: Russia and Belarus: Business Cultures in the XXIst Century

Minsk, 2004. 224 p. Soft. ISBN 985-6701-27-9. 1000.

The monograph by Dr. M. Kolontay continues the series started with "Obuchaiushcheesia Predprinimatel'stvo | Learning Model of Entrepreneurship" and "Innovatsionnyi Menedgment | Management of Innovations". The title traces modern business practices in Russia and Belarus. Unique blend of specific culturological research works, folklore studies and original interpretations of historical background creates a multiaspect picture of two Slavic cultures, that become the true source of new trends in national marketing and management. Rich factual materials and thorough attention to some subtle, yet very important, differences between the Russians and Belarusians add to the scientific and practical value of the book.