ТЕСТ: ТЕРМИНЫ И КОНЦЕПЦИИ МАРКЕТИНГА
Описание задания:
1. Переведите ключевые термины теории маркетинга с английского на русский язык.
2. Проверьте, знаете ли Вы все концепции маркетинга, упомянутые в третьей колонке.
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Перевод на русский язык
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Из какой модели, концепции
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| 1. Attitude |
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ASK- матрица |
| 2. Product |
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4Ps |
| 3. Social |
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PEST, STEEPLE |
| 4. Customer value |
|
7Cs |
| 5. PR |
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Promotion |
| 6. Promotion |
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4Ps |
| 7. Strengths |
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SWOT |
| 8. Advertising |
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Promotion |
| 9. Skills |
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ASK |
| 10. Confirmation |
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7Cs |
| 11. Specific |
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SMART |
| 12. Price |
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4Ps |
| 13. Education/Training |
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STEEPLE |
| 14. Physical evidence |
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7Ps |
| 15. Achievable |
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SMART |
| 16. Sales promotion |
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Promotion |
| 17. Pull strategy |
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Place |
| 18. Threats |
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SWOT |
| 19. Consideration |
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7Cs |
| 20. Place |
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4Ps |
| 21. Weaknesses |
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SWOT |
| 22. Timed |
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SMART |
| 23. Direct marketing channel |
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Place |
| 24. Decline stage |
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PLC |
| 25. Franchise |
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Place |
| 26. Core product |
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Product (3 levels) |
| 27. PLC |
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Product |
| 28. Attention |
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AIDA |
| 29. Augment product |
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Product (3 levels) |
| 30. Desire |
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AIDA |
| 31. Brand |
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Product |
| 32. Targeting |
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Marketing Strategy |
| 33. Positioning |
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Marketing Strategy |
| 34. Maturity stage |
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PLC |
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